Product Marketing Manager

Easy Agile Career Description - Product Marketing Manager

Wollongong, Australia  ·  Marketing  ·  Full time
$90 - $120k   (plus 12% superannuation)

Easy Agile is searching for a talented Product Marketing Manager.

We support agile teams at over 1,700 global companies like Netflix, NFL, Harvard, Amazon, Disney, Lego, EA, Mercedes and Twitter.

We live our values and this role will help us continue to punch above our weight as we scale.

About the Role

The role of Product Marketing Manager at Easy Agile supports product positioning, go to market campaigns, launching new products, creating content and improving the customer journey.

Easy Agile has four products, all sold through the Atlassian Marketplace. They are Easy Agile User Story Maps, Easy Agile Programs, Easy Agile Personas and Easy Agile Roadmaps.

We are after a superstar marketer who can apply their perspective to our unique products and customers.

You will combine system two thinking, empathy and creativity to ensure we punch above our weight. You will commit to the team by being authentic, courageous and generous.

If you’ve never been a Product Marketing Manager before, but you have the skills and experience listed on this page, you should still apply.

About you

People describe you as a marketing expert. You have given it all a go before and have strong ideas on what makes an unforgettable customer experience.

You love working smart to help the customer.

You’re always looking for ways to stay ahead of the curve, learning and growing while delivering value.

You have the ability to roll up your sleeves and lead a campaign from research, development to execution as part of a cross-functional team. You can pull insight from data and craft incredibly engaging content for our partner and customer audiences.

You’re a team player, ready to put your hand up to help the team achieve our goals.

You view effectiveness as achieving high-quality outcomes rather than measuring outputs.

What you'll be doing

  • Showcasing software products to global customers
  • Telling the story about our new features and determining the most effective marketing channels to share our updates
  • Propose, test and implement improvements to our marketing campaigns and team processes
  • Work closely with the engineering and product team to lead strategic product campaigns
  • Optimise customer journeys to drive incremental uplift in traffic, trials and sales
  • Work with creative agencies and freelancers to evolve our brand and go to market execution
  • Strategise, plan, and execute ideas to improve the value of our brand

Your day one qualities

  • Plan and execute the Marketing strategy
  • Work closely with Product Management, Engineering, and other Marketing team members to craft product positioning and messaging
  • Write and present with confidence
  • Proactive in looking for opportunities where the team/business can improve, whether it be operational processes, analytics or marketing performance

We'll be excited if you..

  • Experience in Product Marketing, Digital Marketing, or Customer Marketing roles in a software or technology company (not essential).
  • Ability to lead high-quality content creation for various audiences and channels (video tutorials, blog posts, webinars, email campaigns, social media, podcasts, conferences)
  • Proven achievements in driving acquisition through organic, paid or referral channels
  • Previously worked in an agile team

Working at Easy Agile

  • Learn from an amazingly talented group of professionals
  • Serve a global customer base
  • Give back to the local community (we're Pledge 1% members)
  • Hone your craft with a $5,000 Learning and Development package
  • Enjoy coffee with the team every morning
  • Go home after lunch on Fridays in Summer

"Being a part of the team at Easy Agile is like no other. The calibre of the team is unmatched, and getting to work with and learn from some of the most talented and generous professionals is something I am extremely grateful for.

It is incredibly humbling to be a part of an internationally renowned company right here in Wollongong. A company that challenges the status quo, and creates a whole new standard when it comes to an enabling and supportive work environment."

Caitlin Mackie

Graduate Marketing Coordinator

People over perfection

If you are excited about this role but not sure if you meet all of the criteria, please apply. Research shows women and minority groups are less likely to apply for roles where they don't meet 100% of the criteria. We value punching above our weight and people over perfection, so go ahead and apply - we'd love to hear from you.

How to Apply

Please send an application that speaks directly to this position. There are no right answers or cookie-cutter expectations. Show us your role in Easy Agile’s future and Easy Agile’s role in yours. Address some of the work we do. We’re giving you our full attention.

All documents should be in PDF format. There’s no benefit to writing a novel. Keep it sharp, short, and get across what matters to you. Be creative with your application if that’s your thing.

We know this is a lot of work and there’s a lot on the line. It’s a significant career move to consider. We appreciate the generosity and courage that go into giving us that consideration. Our conversation starts here. We look forward to hearing from you.


Note: Applications will remain open until the position is filled, so best to apply as soon as possible. This role was published on 22nd March 2021.