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Den Kundennutzen in Agile verstehen:
Ein Leitfaden für eine kundenorientierte Produktentwicklung

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Customer-Centric Agile FAQs
Frequently asked questions
Everything you need to know about customer-centric product development
Customer value in agile is about solving real user problems, not just delivering features. Teams succeed when they shift from measuring velocity to measuring outcomes. Learn how in our free guide to understanding customer value in agile.
Start with interviews, Gemba walks, and journey mapping. These are all covered step-by-step in the Understanding Customer Value in Agile ebook, including templates and real-world examples from companies like Atlassian and John Deere.
Teams often fall into the “build trap,” focusing on features and velocity instead of real user needs. Our customer-centric agile guide explains how to refocus your agile process around value, empathy, and insight.
Our free ebook includes a step-by-step 30/60/90-day framework to embed customer insight practices into your agile workflow - including templates and tools. Get your free copy by filling up the form above.
Both. The ebook on understanding customer value is designed for product leaders, scrum teams, and cross-functional squads. It offers tactics and tools to embed customer insight into every sprint.
Customer-centric agile prioritizes understanding and solving real user problems through discovery and feedback. Product-centric agile risks building features without validating if they matter. This guide helps you shift to the former.
Yes. While the guide is tool-agnostic, it complements platforms like Jira, especially when paired with Easy Agile TeamRhythm for managing retros and feedback loops.
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