Try Easy Agile Personas

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A customer centric approach to backlog refinement.

Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.

Easy Agile Personas provides a holistic view into the customer by providing:

  • a way to capture personas alongside an agile teams backlog
  • a persona custom field which links a user story to the persona, and
  • a visualisation of the importance of all user stories for a given persona

Try Personas

Find Easy Agile on the Atlassian Marketplace

Discover Personas

View Demo


  • Free 30 day trial
  • Free forever for up to 10 users on Cloud
  • Cloud and Data Center pricing scaled to suit your Jira users
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Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.

Learn More

  • Agile workflow

    Buyer Personas: The Ultimate Guide

    Learn everything you need to know about buyer personas, including why they’re beneficial, how to create buyer personas, and a simple persona template to get you started.

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  • Agile workflow

    How to create a persona in 9 simple steps

    Not sure how to create a persona or want to make sure you’ve covered all your bases? Follow these 9 simple steps and create better customer personas with confidence.

    Read more
  • Agile workflow

    10 tips for more effective user personas

    Learn how to create and apply user personas more effectively with these 10 tips, from research and writing to templates and tools.

    Read more