Easy Agile TeamRhythm

New Retrospective Features for Your Team

Sandbox demo

Try for FREE today!

You'll need to be a Jira admin to activate your free trial.

A customer centric approach to backlog refinement.

Easy Agile Personas enables product managers and agile teams to capture their customer archetypes alongside their project and agile board in Jira. Product Managers can identify which persona is related to a given user story, and the value the persona places on that user story.

Easy Agile Personas provides a holistic view into the customer by providing:

  • a way to capture personas alongside an agile teams backlog
  • a persona custom field which links a user story to the persona, and
  • a visualisation of the importance of all user stories for a given persona

Try for FREE today!

You'll need to be a Jira admin to activate your free trial.

Cloud pricing:

Free forever for up to 10 users. Additional users from only USD $0.42 month.
Price calculator

Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.

Here's what our customers say about us

  • These tools help teams and product owners visualise with stakeholders how we'll tackle the delivery of value, and how we'll break down large stories into smaller pieces of value we can deliver quickly and iteratively. They help link back to the bigger picture.
    Laurie Calverley

    Laurie Calverley

    Cancer Research UK

  • Agile - simplified. It allows the team to focus on delivering value whilst the nightmare of admin takes care of itself in a few easy steps.
    Vicky-Lee Pereira

    Vicky-Lee Pereira

    Sunlife Insurance

  • Easy Agile apps are intuitive and easy to use. The features perfectly complement the Jira experience and provide our teams with easy ways to organize and scale work.
    Christopher Heritage

    Christopher Heritage

    NextEra Energy

  • Easy Agile has made it so much easier to manage projects and track them. It’s helped us stick to deadlines and finalise projects in good time.
    Jennifer Rees

    Jennifer Rees

    Shop Direct

  • You get smart, sexy and colourful displays of workstreams: for us, that was hugely impactful when dealing with an industry that had never seen this type of professional delivery.
    Andrew Ross

    Andrew Ross

    Bluey Merino

Learn More

  • Life at Easy Agile

    Buyer Personas: The Ultimate Guide

    Learn everything you need to know about buyer personas, including why they’re beneficial, how to create buyer personas, and a simple persona template to get you started.

    Read more
  • Product strategy & vision

    How to create a persona in 9 simple steps

    Not sure how to create a persona or want to make sure you’ve covered all your bases? Follow these 9 simple steps and create better customer personas with confidence.

    Read more
  • Product strategy & vision

    10 tips for more effective user personas

    Learn how to create and apply user personas more effectively with these 10 tips, from research and writing to templates and tools.

    Read more