with Easy Agile
Buyer personas lay out the typical characteristics of someone who is likely to buy your products - usually on a single page.
You might know “buyer personas” by a different name, depending on your industry, department, or how you plan to use the persona. For example:
These Easy Agile Apps can help you with Buyer Personas in Jira:
There are some things so obvious that you wonder why it hasn’t happened sooner or how you ever lived without it. This is how we feel about our just-launched integration between Easy Agile User Story Maps and Easy Agile Personas.
Customer Personas are fictional generalisations of your most valuable customers. They help teams understand their customers by bringing together demographic information like age, gender, location, and income, alongside psychographic information like interests, frustrations and personal/professional motivations.
What A User Story Map Achieves that a Flat Product Backlog Can’t