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Buyer Personas

with Easy Agile

Buyer personas lay out the typical characteristics of someone who is likely to buy your products - usually on a single page.

buyer personas

You might know “buyer personas” by a different name, depending on your industry, department, or how you plan to use the persona. For example:

  • User persona (if your product is software and your user is also the buyer)
  • Audience persona
  • Customer persona
  • Buyer avatar
  • Customer avatar
  • Ideal audience avatar
  • Buyer profile

These Easy Agile Apps can help you with Buyer Personas in Jira:

personas
USM

Guides and articles

Ultimate Guide
Ultimate Guide
Blog: Intro to customer personas
what is
Blog: 10 tips for more effective user personas
effective personas
Blog: How to create a persona in 9 simple steps
create

Videos about Personas:

Using personas to identify your customer profile

Getting started with user personas

Read next

  • Graphic header image: Better together Personas + User Story Maps

    Resource

    Better together: why we've put the user into User Story Maps

    August 2020

    There are some things so obvious that you wonder why it hasn’t happened sooner or how you ever lived without it. This is how we feel about our just-launched integration between Easy Agile User Story Maps and Easy Agile Personas.

  • Customer Personas: How to Write Them and Why You Need Them In Agile Software Development

    Resource

    Customer Personas: How to Write Them and Why You Need Them In Agile Software Development

    March 2018

    Customer Personas are fictional generalisations of your most valuable customers. They help teams understand their customers by bringing together demographic information like age, gender, location, and income, alongside psychographic information like interests, frustrations and personal/professional motivations.

  • The Difference Between a Flat Product Backlog and a User Story Map

    Resource

    The Difference Between a Flat Product Backlog and a User Story Map

    April 2018

    What A User Story Map Achieves that a Flat Product Backlog Can’t