Buyer Personas

with Easy Agile

Buyer personas lay out the typical characteristics of someone who is likely to buy your products - usually on a single page.

You might know “buyer personas” by a different name, depending on your industry, department, or how you plan to use the persona. For example:

These Easy Agile Apps can help you with Buyer Personas in Jira:

Guides and articles

Ultimate Guide

Blog: Intro to customer personas

Blog: 10 tips for more effective user personas

Blog: How to create a persona in 9 simple steps

Resource
Better together: why we've put the user into User Story Maps
There are some things so obvious that you wonder why it hasn’t happened sooner or how you ever lived without it. This is how we feel about our just-launched integration between Easy Agile User Story Maps and Easy Agile Personas.
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Resource
Customer Personas: How to Write Them and Why You Need Them In Agile Software Development
Customer Personas are fictional generalisations of your most valuable customers. They help teams understand their customers by bringing together demographic information like age, gender, location, and income, alongside psychographic information like interests, frustrations and personal/professional motivations.
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Resource
The Difference Between a Flat Product Backlog and a User Story Map
What A User Story Map Achieves that a Flat Product Backlog Can’t
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