Buyer Personas

with Easy Agile

Buyer personas lay out the typical characteristics of someone who is likely to buy your products - usually on a single page.

buyer personas

You might know “buyer personas” by a different name, depending on your industry, department, or how you plan to use the persona. For example:

  • User persona (if your product is software and your user is also the buyer)
  • Audience persona
  • Customer persona
  • Buyer avatar
  • Customer avatar
  • Ideal audience avatar
  • Buyer profile

These Easy Agile Apps can help you with Buyer Personas in Jira:

Guides and articles

Ultimate Guide

Ultimate Guide

Videos about Personas:

Using personas to identify your customer profile

Getting started with user personas

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