Selling Easy Agile Roadmaps for Jira

Why Easy Agile?

1. Our Background.

Easy Agile started in 2015 by former Atlassian's, Nick Muldoon & Dave Elkan.

Dave was a developer on Jira at Atlassian and uses this intimate knowledge to ensure our products are built to a high standard. Nick was the Product Manager for Jira Agile which has now evolved into Jira Software. He was also the Program Manager at Twitter. His domain expertise in Jira and Agile paired with Dave’s know-how of building with Atlassian products puts Easy Agile in a sweet spot.

2. Either Cloud ☁️ or on Prem.

Jira Cloud or through on-premise installs of Jira, every Easy Agile product is available across all Jira delivery options - Cloud, Server & Data Center

3. Enterprise Scale. 💼

Easy Agile products are designed to scale. We understand that our products are used by development teams in large enterprise customers, we don’t want to be noticed for failure in such high stakes environments.

It is really important that if you are building an app on a platform like Jira, that whatever you build does not slow or stop the underlying instance. You cannot block thousands of developers because your app is stopping them from working.

We mentioned previously our co-founder Dave, & this is where his leadership combined with platform experience provides us with an advantage. You can read about his methodology here on this blog.

4. Secure. 🚧

Firstly, your customer's data does not leave Jira because our add-on’s are built on the Jira platform. The data isn’t leaving Jira to be manipulated in another app - its all works within Jira.

Your existing Jira policies & security hardening flows through to our products by design.

Easy Agile also meets the highest standards of security compliance available to Atlassian Marketplace vendors by participating in the Bug Bounty​ and Security Self Assessment Programs.

5. Five Eyes Vendor. 👁

For Government customers domiciled within the Five Eyes, Easy Agile products are exclusively crafted in Wollongong, Australia.

6. Design Consistency. 📐

Easy Agile products use follow Atlassian's Design System. Many of our customer's log into our products on a daily basis without realising they are interacting with a 3rd party product - they think they are still using Jira and this is a success for us.

The design consistency reduces cognitive load for our products, meaning users can...

7. Get Value Fast 🏃🏼‍♀️

The reduced cognitive load, coupled with the ability to ingest data means your customer can get up and running very quickly on our products.

Point our products to existing boards to ingest data and start categorising it. You can be up and running in minutes.


The interface is clean and simple, reducing your configuration time. You can just get to focus on what matters, & that is optimising your workflow!

8. Bang for Buck 🤑

Most expensive product is US$30,000 p.a. for unlimited users beyond 50,000. This means many of our products could even be purchased on a corporate Amex.

Easy Agile Roadmaps for Jira

Tagline:
The simplest and most flexible roadmapping tool for Jira

Elevator Pitch:
Easy Agile Roadmaps cuts to the chase enabling teams to create simple and visual roadmaps in Jira. A seamless, native roadmapping solution built for Jira, Easy Agile Roadmaps ensures teams are aligned round the vision for a product, and how they'll sequence features for delivery to customers.

The perfect tool for providing context around your teams every day work, and communicating shared product vision and direction with stakeholders.

Easy Agile Roadmaps Demonstration

Roadmap Timeline

Drag and drop any Jira issue type from the issues panel, onto the timeline to show when the work will begin/end work on that issue

timeline calendar

Theme/Team Swimlanes

Theme swimlanes allow Product Managers and their teams to group issues into high-level streams of work, that represent customer outcomes, or teams

Theme team swimlanes

Fix Version & Date Markers

Visualise fix versions, marketing events and milestones on the roadmap to align business and engineering teams around where the product is heading

version date markers