Agile Services

Shared understanding lifts team performance. When people see the same picture, decisions get easier and delivery feels smoother. The Easy Agile Learning Hub gives you free, on demand courses that help your team run stronger ceremonies and get more value from your toolset.

Why shared learning matters

Most teams know the basics of agile. The challenge is turning that knowledge into simple routines that work in your context. Focused learning aligns product, delivery, design, and leadership on what good looks like in the next ceremony.

Shared learning also reduces time spent debating terms or tools. When everyone uses the same language, you avoid friction and protect time for real work. It is a small change with a big upside for planning, predictability, and morale.

Designed for busy teams

The Learning Hub is built for quick wins. Courses are short, friendly, and easy to follow for readers from any language background. Each lesson focuses on one idea, then shows how to apply it in a real setting. You can learn on any device, at any time, and you can repeat lessons when you need a refresher.

What is inside the Learning Hub

You’ll find streams of learning that help support teams and each other. First, courses on ceremonies and everyday practices. Second, guidance on getting more from Easy Agile apps inside your Atlassian stack. Together they help you turn good intentions into stable habits.

Goal setting: Clarity → Action → Alignment‍

Learn a method agnostic way to set goals across teams of teams. Define shared outcomes, make goals actionable, and keep alignment through delivery so effort drives real results, not rework. you'll practise inside Easy Agile Programs for Jira, which keeps your goals close to plans and progress. For product managers and programme leads, this is the best first step. Watch the 30 second preview, then start with the program planning path.

Build shared understanding of priorities: Easy Agile TeamRhythm‍

Use TeamRhythm's User Story Map inside Jira to align your team, prioritise visually, and plan by customer value. See the work as a story from the customer view, not a flat list of tickets. This helps everyone spot gaps, slice scope, and agree the next thin release. Designers, analysts, and product owners will feel at home here. Watch the 30 second preview, then follow the user story mapping path.

From retro to action: how Easy Agile TeamRhythm helps your team follow through‍

Capture feedback throughout the sprint, assign and track owned action items, spot recurring themes, fix root causes, and close the loop on team improvement. Improvements live where work lives, so they do not fade after the meeting. Delivery leads and engineers who want visible follow through should begin here. Watch the 30 second preview, then take the retrospectives path.

From learning to better outcomes: How teams get started

A simple entry point is to pair learning with an upcoming ceremony. For example, take the TeamRhythm story mapping course on Monday, then use the map to shape backlog items on Tuesday. Ask each person to call out the slice of customer value they think is most important, then compare what the map shows.

For programme level planning, book time with the goal setting course in Easy Agile Programs. Start by agreeing a few shared outcomes, then test them against real constraints and real teams. Use the course prompts to check if each goal is clear, actionable, and still aligned once you connect it to delivery plans.

To improve how you close the loop, schedule the retro to action course before your next review. Capture feedback during the sprint, assign owners in the session, and track progress in the same place you track work. In the next retro, look for themes, celebrate what improved, and decide on the next small change.

Built for every role

Product managers and owners will find ways to shape a clear backlog, tell the story behind priorities, and connect outcomes to customer value. Delivery leads and engineers will find tools to reduce carryover, improve estimation, and keep work visible. Designers and analysts will learn how to bring insights into ceremonies so decisions are well informed. Leaders will see how to sponsor healthy habits and remove blockers without micromanagement.

Inclusive and practical by design

The Hub avoids jargon and long lectures. It uses plain language and calm pacing so people can follow along with confidence. Examples reflect common team scenarios. You'll not be told that there is one right way. Instead, you get simple patterns you can adapt to your context.

Zero cost, real impact

Budget should never block better teamwork. The Learning Hub is free for the Easy Agile community. You do not need to be a power user of our apps to benefit. If you are exploring Easy Agile, it is a helpful way to see how our approach supports clear, collaborative planning in Jira. If you already use our apps, the Hub helps you get more from your investment by showing practical ways to apply features in real work.

Invite the whole team

Shared learning works best when everyone has access. Invite product, delivery, design, and leadership to join you. Even if some colleagues are not active in Easy Agile tools today, they'll benefit from the guidance on ceremonies and team practice. A common foundation pays off in every meeting and release.

Simple next steps

Registration takes a few minutes. Pick a course that matches your next ceremony or planning horizon. Share one tip in chat and agree to try it as a team. After the session, ask two quick questions. What felt better. What will we repeat next time. This steady rhythm turns ideas into lasting habits.

Ready when you are

The Easy Agile Learning Hub is here to help you learn, align, and deliver with confidence. It respects your time and your context. It turns shared learning into shared results.

Explore the Learning Hub today. If you prefer direct action, start learning for free and bring a colleague with you. Your next ceremony can be clearer, calmer, and more effective with a small step from the Hub.

TL;DR

On 8 September 2025, Atlassian announced Atlassian Ascend and a firm end‑of‑life date for most Data Centre products: 28 March 2029 at 23:59 PST. Support winds down in phases from 30 March 2026. Migrate early to reduce cost and risk, and to unlock cloud‑only capabilities in scale, security and AI. Easy Agile has a 100% success rate helping customers move their apps from the Data Centre to Cloud, with apps that integrate seamlessly with the Jira Cloud Migration Assistant (JCMA). 

What’s changing

On 8 September 2025, Atlassian introduced Atlassian Ascend, a programme to transition Data Centre customers to Atlassian Cloud. The change provides a three‑year runway, with continued technical support through to 28 March 2029. Jira Align (self‑hosted) follows a separate policy and is not included in this EOL.

Who’s affected‍

Organisations running Jira Software, Jira Service Management, Confluence, Bamboo, Crowd on Data Centre, along with their mobile and Marketplace apps. Bitbucket Data Centre customers use the hybrid licence path rather than EOL.

Most teams run several Marketplace apps alongside Jira and Confluence. These apps are in scope for the Data Centre timeline and will follow the same end dates as your host products. Planning early ensures there are no gaps in capability when the deadline approaches.

Key dates and decision points

• 30 March 2026 at 23:59 PST: New customers can no longer purchase new Data Centre subscriptions or new Marketplace Data Centre apps.
• 30 March 2028 at 23:59 PST: Existing customers’ last date to purchase new Data Centre subscriptions, Marketplace apps, or subscription expansions.
• 28 March 2029 at 23:59 PST: End of life for impacted Data Centre products and Marketplace apps. Licences expire and environments become read‑only.
  

Why act now

Waiting compresses timelines and increases risk, and reduces feature parity between cloud and data centre applications as organisations reduce ongoing investment in data centre apps.

Renewals cannot extend beyond 28 March 2029, which creates deadline pressure. Running in read‑only mode after EOL increases exposure because no new security fixes will be provided. App roadmaps may change as the EOL nears, so early assessment gives more options. Moving sooner lets teams adopt cloud‑only capabilities across Atlassian and Easy Agile apps.

Risks of waiting include rising costs from prorated renewals, reduced supportability as fixes narrow to critical issues, and tighter windows to validate Marketplace app paths. 

Access to new cloud benefits will be immediate in the cloud with:

• Increased feature richness for core Atlassian and Easy Agile Apps 
• Atlassian Cloud Fortified standards combined with SOC2 for a stronger security posture across Easy Agile Apps
• Continuous performance improvements and faster innovation on the cloud
• Reduced admin overhead

Third‑party apps, zero surprises

Treat Marketplace apps as first‑class in your plan. Bring them with you so teams keep their rhythm. A short review up front removes most app uncertainty. Use the Jira Cloud Migration Assistant (JCMA) to see what you have, then make clear, simple calls.

Your app plan in six steps

• Check Cloud availability. Confirm a Cloud version exists and note any feature gaps that matter to your teams.
• Know the migration path. Record the path for each app: Automated, Install only, Vendor guide, Upgrade required, Contact vendor, or No path. 
• Decide and document. Choose to keep, replace or retire. Prefer simple paths and strong security.
• Engage vendors early. Share your target window, ask for pre‑checks, data mapping and rollback advice.
• Test in a sandbox. Run a test migration. Validate data, permissions and integrations with app owners.
• Cut over with care. Pick a low‑risk window. Communicate the change and support channels. Outcome: calm teams and steady delivery.

Make your move to Atlassian Cloud drama free with Cloud Concierge

A seamless migration path with Easy Agile

Easy Agile has guided dozens of migrations by working closely with customers and Solution Partners, achieving a 100% success rate for customers using our apps. With years of proven experience, we understand the risks, common pitfalls, and best practices that lead to a smooth transition.

Our apps integrate with the Jira Cloud Migration Assistant (JCMA) to make migrations simpler, and when paired with early planning and partner expertise, customers can move to Cloud with confidence. By ensuring predictability, app continuity, and zero surprises, we help customers and partners focus on the broader aspects of migration while knowing Easy Agile apps will just work.:

• Discovery and alignment to set goals and metrics
• Engage with vendors to lock in resources to support migration dates and dive into the traps and planning pitfalls early
• Readiness and architecture to confirm identity, environments and data residency
• App assessment to audit Marketplace apps and document keep, replace or retire decisions - focusing on cloud security and migration simplicity to make the call
• Partner alignment to work with the customer’s Solution Partner, assessing how Easy Agile apps fit alongside others in use and ensuring alignment with the overall migration strategy
• Test migration into a sandbox to validate data, permissions and integrations
• Cut‑over in a low‑risk window with clear communications and vendor support
• Self-serve learning modules with training and success tracking. Where features differ, use guides to find practical workarounds or replacements so teams keep their rhythm flowing

“Today’s data centre end-of-life update may bring questions and uncertainty, and we understand. But the move is achievable just as it was with Server across core Atlassian tools and third-party apps, but it’s the teams who plan early that avoid the eleventh-hour rush and reduce risk.

We’re confident in our apps and support, with a 100% success rate migrating dozens of instances, which means our customers can maintain their ways of working without the stress many feel now.

Once on cloud, the benefits are significant across both core Atlassian tools and third-party apps like Easy Agile, with added functionality to make team work easier that’s not available on data centre. 

It’s an exciting moment for teams who plan, engage their partners and vendors, and make the shift.”

- Mat Lawrence, CEO, Easy Agile

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FAQs

Can we stay in the Data Centre with Easy Agile? 

You can stay with us as long as your Atlassian environment remains, which means you can renew through to 28 March 2029. After that, your Atlassian instance becomes read‑only at which time our apps will be impacted. The later you leave it, the less time you have to remediate, test and train.

Can apps move at the same time as core Atlassian tools? 

Absolutely, our apps move seamlessly. We’ve done dozens of migrations directly with end users and via our partner community with a 100% success rate. There’s no risk or reason not to move your apps and maintain your ways of working to reduce disruption to team productivity.

How is security and compliance handled in the Cloud? 

Easy Agile on cloud offers certifications, including SOC 1 and SOC 2 and Cloud Fortified, so you know your new app is secure.

How about performance and latency? 

Cloud scale limits and performance have increased, meaning Easy Agile apps perform perfectly on the Cloud.

What if we have had a failed migration before? 

Easy Agile can’t support your overall Atlassian cloud migration. Your best bet for support is to contact one of our expert partners.

How does Easy Agile support after moving to the Cloud? 

We provide office hours support and on-demand training to help teams adjust to the new UI, discover additional features, and realise the benefits of Easy Agile apps in the Cloud. We also offer facilitated re-onboarding sessions designed to accelerate adoption, build confidence, and keep teams delivering smoothly.

How do I get started? 

Move early, move calmly, and get expert help. Reach out to us for a discussion on your migration strategy and timeline so you can set a confident path forward.

The days of 'doing Agile' are over. As we enter 2025, organizations’ relationship with agility continues to evolve.

Economic pressures, technological advances, and hard-learned lessons are pushing organizations to rethink their approach to agility. While many companies still struggle with meaningful transformation, clear patterns are emerging that signal where agile practices are headed this year.

Drawing on insights from Agile experts and practitioners, here are eight key trends that we see defining how we work this year.

1. The Return to Agile Fundamentals

Key Highlights:

• Movement away from heavyweight frameworks back to core Agile principles and values
• Emphasis on simplicity and delivering customer value rather than ceremonial processes
• Integration of Agile practices into daily work without drawing attention to them

While large organizations continue to rely on structured frameworks to drive consistency across teams, we're seeing a growing groundswell of support for getting back to basics. This isn't about abandoning structure entirely - it's about finding the right balance. 

Teams are increasingly focused on streamlining processes, embracing continuous improvement, and maintaining an unwavering focus on delivering real customer value.

The pendulum is swinging back from scaled frameworks to fundamental engineering practices. Teams are incorporating agile practices into their daily workflows without the overhead of excessive ceremonies. Delivering with feature toggles, continuous integration, and trunk-based development are becoming more important than analysing burndown charts and a calendar full of unproductive ceremonies.

Expert take:

“Rather than telling people how to do their jobs, work with them to set the goals for a process that would make them and the company more successful. Measure success based on improved team behavior rather than adherence to a set of rules. Instead of Agile, push for agility. In that sense, Agile is never really over. It’s just transforming into what it should have always been.” 

- Jeff Gothelf, Product Management Author, Speaker, Trainer, and Coach

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2. The Evolution of Agile Roles

Key Highlights:

• More emphasis on technical leadership within teams rather than process-focused roles
• Shift from dedicated Scrum Master positions to embedded agile leadership
• Product management roles evolving to incorporate stronger business analysis capabilities

The job market for Agile roles is undergoing a significant transformation. Pure Scrum Master positions are evolving into hybrid roles that combine technical expertise with process leadership. This isn't just semantics - it reflects a deeper understanding that effective agile leadership requires both technical context and facilitation skills.

Engineering managers are expected to understand both system architecture and team dynamics. Instead of relying on external agile coaches, they're building these capabilities within their technical leadership. The focus has shifted from process adherence to technical mentorship and delivery optimization.

Product managers are also adapting to this new reality. They're becoming what some call "super ICs" - professionals who blend product thinking with solid business analysis skills. It's no longer enough to just manage a backlog; today's product leaders need to speak the language of both business and technology.

Expert take:

“First of all, I think it needs to be said, we should not panic. You do not need to abandon your career as a Scrum Master, Agile Coach, or Agilist of any kind. But we do need to think about it differently. Some suggest broadening your skills, which can certainly make you more valuable. Become a ‘technologist who is a Scrum Master’ or a ‘manager with agile coaching skills’. 

Keep in mind, this also may not require you to actually learn new skills, but to be smarter about how you position yourself and your existing capabilities. Know that organizations are looking for agile to be ‘baked in’ to the people they hire. You should broaden the scope of the types of roles you are searching for as well, because you might be surprised. I like to find companies that mention agile skills on job boards, then go and scour all of their open postings to see where else I might be able to apply.” 

- Brian Link, Business Agility Coach, Author, and Speaker 

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3. Cross-Functional Teams Become Truly Cross-Functional

Key Highlights:

• Teams capable of handling end-to-end delivery from discovery to implementation
• Breaking down traditional specializations in favor of full-stack capabilities
• Reducing dependencies between teams through better cross-functional team structure

The definition of "cross-functional" has evolved significantly. Modern engineering teams aren't just mixing developers and testers - they're creating truly autonomous units capable of handling the entire software lifecycle.

In effect, forward-thinking organizations are breaking down the remaining silos between frontend, backend, and DevOps specialists in favor of truly full-stack capabilities. Teams are increasingly taking ownership of the entire delivery pipeline, from initial discovery through to production deployment.

The most exciting part? Teams that embrace this approach are discovering they can deliver features faster and with better quality than ever before. When you own the entire process, you naturally make better decisions at every step. Plus, this approach not only avoids handovers and dependencies but also helps those teams develop into Product teams over time - armed with both domain knowledge as well as technical expertise.

Expert take:

“The nature of work is evolving. As challenges grow more complex and the pace of innovation accelerates, cross-functional collaboration is no longer a luxury — it’s a necessity. By embracing fluid roles, shared ownership, and open input, teams can unlock their full potential and deliver solutions that stand out in an increasingly competitive landscape.

So, the next time you hear someone talk about cross-functional collaboration, challenge them to think beyond meetings and updates. True collaboration means breaking down walls, embracing diverse contributions, and working together in ways that transcend traditional boundaries. Only then can we tap into the collective intelligence of our teams and achieve greatness together.” 

- Shubham Sharma, Senior Software Quality Engineer, Qantas

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4. Lean Takes Center Stage

Key Highlights:

• Growing adoption of "NoEstimates" and forecasting approaches over traditional estimation
• Emphasis on smaller, more frequent releases with clear business context
• Increased focus on flow efficiency and waste reduction in processes

The shift toward leaner practices is revolutionizing how teams approach delivery. Organizations are moving beyond story points and velocity metrics to focus on flow efficiency and cycle time. The "NoEstimates" movement isn't about abandoning predictability - it's about finding more reliable ways to forecast and deliver value with less overhead.

This shift toward leaner practices is complemented by a focus on smaller, frequent releases that tie directly to business outcomes.

Organizations are getting better at lean principles to identify and eliminate unnecessary steps in their processes, with a singular focus on value delivery. 

Expert take:

“Asking whether Lean is still relevant in 2025 is akin to questioning the relevance of continuous improvement itself. The answer is, of course, a resounding "YES!" However, the challenge lies not in Lean’s principles but in how effectively organizations implement and sustain their improvement efforts.

While many organizations adopt Lean methodologies, a significant gap remains between intention and execution. Common pitfalls include inadequate leadership commitment, failure to integrate Lean with organizational strategy, and lack of workforce engagement. Lean’s relevance hinges on addressing these challenges head-on by embedding continuous improvement into the DNA of an organization.”

- Patrick Adams, CEO and Executive Lean Coach, Lean Solutions

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5. Quality and Technical Excellence Make A Resurgence

Key Highlights:

• Renewed emphasis on XP practices and technical craftsmanship
• Greater focus on sustainable testing strategies combining automated and human testing
• Continuous refactoring and technical excellence becoming primary concerns

Technical excellence is back in focus. While the past decade saw many organizations chase velocity at the expense of quality, engineering teams are rediscovering that there's no sustainable agility without solid technical practices.

Extreme Programming (XP) practices, once considered too rigorous for many organizations, are seeing renewed adoption. And modern tooling has made these practices more accessible, but they still require disciplined engineering culture to implement effectively.

Testing strategies are evolving too, blending automated and manual strategies to ensure robust and adaptive systems. Advancements in testing technology—including AI-assisted tools—are enabling faster and more accurate testing processes, so quality remains a priority even in accelerated delivery cycles. 

Continuous refactoring has become a primary concern, especially as organizations deal with the technical debt accumulated during rapid pandemic-era digital transformations. Teams are finding that regular system evolution isn't just about clean code - it's about maintaining the ability to respond quickly to business needs without sacrificing stability.

Expert take:

“For me, XP is at the core of Continuous Delivery, which is also the foundation on which DevOps is built.

I don't think that you can achieve Continuous Delivery without the kind of polyglot collaboration between all of the parties involved in creating software. How can you Continuously Deliver if the Ops team, security team, testing team, dev team, or product team is in a silo? You can't.

I think that both of those approaches represent a genuine paradigm shift - it's a complete change in focus, not only about how to practice software development but really what software development is. I think of it much more in terms of it being this exploratory process of discovery and part of the way in which we organize our work is to enable that - to allow ourselves the freedom to discover things, learn new things, change direction, and discard the bad things.” 

- Dave Farley, Independent Software Developer and Consultant, Founder and Director of Continuous Delivery Ltd.

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6. Business Agility Extends Beyond IT

Key Highlights:

• Expansion of Agile principles beyond software development into broader business operations
• Integration of product-oriented thinking across organizations
• Focus on measurable business outcomes and value metrics

The walls between IT and business are finally crumbling. While software teams have been practicing Agile for years, we're now seeing these principles take root across entire organizations. A significant milestone in this evolution is the recent acquisition of Agile Alliance by Product Management Institute - a clear signal of the broadening demand for agile skills and expertise across different business functions.

Teams are adopting product-oriented thinking throughout the organization and focusing on measurable business outcomes rather than just project deliverables.

The data backs this up: while IT teams lead with 70% Agile adoption, product and R&D teams aren't far behind. Even traditional business operations and marketing teams are embracing agile practices, with adoption rates of 28% and 20% respectively. This shift is driven by necessity - in a world where market conditions change rapidly, no department can afford to operate in quarterly planning cycles anymore.

Consider Unilever's experience: By applying agile practices beyond their tech departments into marketing and product development teams, they've reduced time-to-market for new products by nearly 30%. This agility has enabled them to respond more effectively to changing consumer demands, particularly during times of economic uncertainty.

Expert take:

“Agile innovation has revolutionized the software industry, which has arguably undergone more rapid and profound change than any other area of business over the past 30 years. Now it is poised to transform nearly every other function in every industry. At this point, the greatest impediment is not the need for better methodologies, empirical evidence of significant benefits, or proof that agile can work outside IT. It is the behavior of executives. Those who learn to lead agile’s extension into a broader range of business activities will accelerate profitable growth.” 

- Darrell Rigby, Jeff Sutherland, Hirotaka Takeuchi for Harvard Business Review. 

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7. Agile Adapts to Remote and Hybrid Work

Key Highlights:

• Evolution of Agile practices to better support distributed and hybrid teams
• Development of new collaboration patterns for remote work
• Focus on asynchronous communication and documentation

Remote work has forced a fundamental rethinking of agile practices. The tools have evolved - Jira, Trello, and Slack are table stakes now - but the real innovation is happening in how teams structure their work and communication patterns to maintain the same level of engagement, communication, and velocity as in-person teams.

Distributed teams are developing new approaches to traditional ceremonies. Asynchronous standup updates combined with focused synchronous discussion time. Sprint planning split into async preparation and live refinement sessions. Retrospectives that blend individual reflection time with group synthesis.

Documentation, once seen as anti-agile, has found its place in the remote world. But it's not your grandfather's documentation - teams are using tools like Notion and Confluence to create living documents that evolve with their products. Architecture decision records (ADRs) and technical RFCs have become crucial tools for maintaining alignment across distributed teams.

Expert take:

“At one point, in-person face-to-face communication was the most effective way to communicate. This was still very true back in 2001 when Agile was defined, and this is why it was essential to document that in the Agile principles. However, the state of technology back then lacked the conductivity or capabilities to make remote possible, leaving workers desk-bound. The hardwired phone, desktop system, and limited email were what we had. So Agile worked to collocate teams and promoted in-person face-to-face meetings whenever possible in its first decade of existence. But that was 20 years ago.

For Agile, with today’s technology, we are not going against the intent of how we framed effective communications. On the contrary, the technology has helped remove the impediment that most large multinational and distributed teams were dealing with when adopting Agile — we can now have everybody face-to-face regardless of where they are in the world. Furthermore, Agile helps to give the hybrid workplace a set of values and principles to help the hybrid work environment prosper.”

• Ray Arell, Founder and Executive Director, nuAgility

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8. Economic Influences Shape Practice

Key Highlights:

• Greater emphasis on cost-effectiveness and demonstrable ROI
• Focus on π-shaped people and efficient team structures
• Renewed attention to productivity and outcome-based metrics

Economic realities are pushing organizations to rethink their agile implementations. The focus has shifted from process purity to practical outcomes. Teams are being asked not just to deliver features, but to demonstrate their impact on business metrics - aka cost-effectiveness and return on investment.

Value stream mapping has moved from theory to practice, as organizations work to understand and optimize their delivery pipelines. The most effective teams are those that can connect their technical metrics (lead time, deployment frequency, MTTR) to business outcomes (revenue impact, customer satisfaction, market share).

The investment in T-shaped individuals - those who combine deep expertise with broad capabilities - is proving particularly valuable in this environment. These team members can adapt to changing needs and help reduce the coordination overhead that often plagues specialized teams.

Expert take:

"Looking ahead, I anticipate a renewed emphasis on certainty, optimization, and individual performance metrics. This shift seems likely because developing self-management is challenging—it's a slow process for many and often tempting to fall back into familiar command-and-control habits. Unfortunately, such a trend risks diverting focus from user-centric goals and outcome-based measures, potentially undermining the core principles that have made Agile so impactful. To address this, I believe the Agile community must strengthen its foundation, focusing on creating working products and by leveraging tools like Evidence-Based Management to help measure the right metrics and progress indicators that some organizations require."

- Simon Bourk, Professional Scrum Trainer, Master Integral Coach TM

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Looking Ahead

As we move into 2025, we're seeing the emergence of a more mature, nuanced approach to agility. Organizations are moving beyond the framework debates and certification chases to focus on what truly matters: building high-quality software that delivers business value efficiently.

The most successful teams will be those that can:

• Maintain technical excellence while adapting to changing business needs
• Balance autonomy with accountability through clear outcome metrics
• Leverage automation and AI without losing sight of craftsmanship
• Scale agile practices through organization-wide adoption
• Adapt their practices to support distributed, async-first work patterns

The future of Agile isn't about choosing between SAFe and Scrum, or debating the merits of estimation. It's about building engineering organizations that can consistently deliver value while maintaining the technical excellence needed for long-term sustainability. The teams that get this right won't just survive the next wave of change - they'll lead it.

Exciting times indeed.