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Customer-Centric Product Development in Jira

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Master Customer-Centric Product Development in Jira

Is your agile team struggling to align development with customer needs? Want to build features your customers actually use and value?

Join Teagan Harbridge, Customer Experience Manager at Easy Agile, for a practical guide to embedding customer-centric practices in your Jira workflow. Discover how leading teams use customer insights to drive agile product decisions that deliver measurable value.

In this webinar, you'll learn:

  • How to conduct effective agile customer interviews that reveal genuine insights
  • Techniques for creating and managing personas directly in Jira
  • A practical framework for user story mapping in Jira that aligns with customer journeys
  • Methods to transform your backlog into a customer-centric roadmap

Who should watch:

  • Product Managers and Product Owners focused on customer-centric development
  • Scrum Masters looking to improve team alignment with customer needs
  • Development Team Leads wanting to enhance their Jira workflow
  • Agile Coaches implementing customer-focused practices

See real examples of customer-centric agile in action. Learn practical techniques you can implement immediately using Jira. Walk away with templates and frameworks for persona creation and journey mapping that work with your existing tools and processes.

The webinar also includes a live Q&A session where we address real challenges teams face in implementing customer-centric practices.

Set aside 45 minutes to transform how you approach product development. Learn practical techniques for understanding your customers, making data-driven decisions, and delivering features that truly matter to your users.

More Webinars

  • Webinar

    How to run an effective Sprint Planning session with Easy Agile User Story Maps

    Effective Sprint Planning relies as much on what happens before the Sprint Planning session as it does during it.

    Who do you involve?

    How do you scope or estimate what you intend to set out to achieve as a team?

    How do you keep the discussion focussed?

    And an increasingly important consideration, how do you run it remotely?

    Teagan Harbridge, Head of Product at Easy Agile will walk you through some key ways to set your Sprint up for success and how you can use Easy Agile User Story Maps for streamlined and effective Sprint Planning.

    Streamlined & effective Sprint Planning

    Easy Agile TeamRhythm

    Free Trial

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    Keep your ART on the tracks during the PI.

    Once the objectives have been set for your PI, what comes next? What are the essential behaviours to keep your PI objectives on track.

    Join Caitlin Mackie, Marketing Coordinator at Easy Agile and Joe Vallone, Principal Consultant, SPCT & SAFe Fellow at Scaled Agile for this jam packed webinar. Joe shares advice for managing a successful PI. Including coaching critical events and roles, identifying and course-correcting any red flags, and communicating progress of the Agile Release Train to a broader stakeholder audience.

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    Eliminate your flat backlog with Easy Agile User Story Maps

    We’ve all experienced the dreaded flat backlog. Thousands of issues, captured over years or decades.

    All these business requirements and bright ideas pile up to form an impressive wall of ‘everything we didn’t do’.

    It’s incoherent, depressing and has no sense of being customer-focused.

    So why do we keep them? There’s a better way.

    Sean will explain how user story mapping can be used to create a customer-focused view of prioritized work.

    A user story map creates a 3D view of customer touch points and gives the team better clarity into what they are trying to achieve and which persona they are seeking to serve.

    Take control of your backlog

    Easy Agile User Story Maps

    Free Trial