Customer-Centric Product Development in Jira

Master Customer-Centric Product Development in Jira

Is your agile team struggling to align development with customer needs? Want to build features your customers actually use and value?

Join Teagan Harbridge, Customer Experience Manager at Easy Agile, for a practical guide to embedding customer-centric practices in your Jira workflow. Discover how leading teams use customer insights to drive agile product decisions that deliver measurable value.

In this webinar, you'll learn:

• How to conduct effective agile customer interviews that reveal genuine insights
• Techniques for creating and managing personas directly in Jira
• A practical framework for user story mapping in Jira that aligns with customer journeys
• Methods to transform your backlog into a customer-centric roadmap

Who should watch:

• Product Managers and Product Owners focused on customer-centric development
• Scrum Masters looking to improve team alignment with customer needs
• Development Team Leads wanting to enhance their Jira workflow
• Agile Coaches implementing customer-focused practices

‍See real examples of customer-centric agile in action. Learn practical techniques you can implement immediately using Jira. Walk away with templates and frameworks for persona creation and journey mapping that work with your existing tools and processes.

The webinar also includes a live Q&A session where we address real challenges teams face in implementing customer-centric practices.

Set aside 45 minutes to transform how you approach product development. Learn practical techniques for understanding your customers, making data-driven decisions, and delivering features that truly matter to your users.