Product Roadmaps: Your Guide To Why and How To Use Them

Roadmaps help agile teams produce great products. They’re iterative, visual, collaborative, and they can be created directly in Jira. We designed the simplest roadmapping tool for Jira to bring the benefits of roadmaps straight to agile development teams. Use the Easy Agile Roadmaps app to create product roadmap templates that are simple to use, flexible, and integrated directly within Jira.

In a previous post, we shared a quick guide on how to create a Jira roadmap using Easy Agile Roadmaps. If you haven’t used Easy Agile Roadmaps yet, start there to install a free 30-day evaluation and create a product roadmap in Jira.

This post will cover some of the key features of our app, including how to synchronize your roadmap, schedule work from your backlog onto the timeline, create theme swimlanes, and visualize key date milestones.

The benefits of roadmapping

Roadmaps are extremely useful. Here are just a few of the things they can do:

• Provide a big picture vision for agile teams
• Provide a visual summary of the product development process
• Communicate strategic initiatives and business objectives
• Allow for real-time iterations
• Provide a clear time frame to keep product strategy on track
• Ensure short-term goals are met as soon as possible while still keeping an eye on long-term goals
• Help product managers oversee and organize product releases
• Track important release dates and product launches
• Keep everyone up-to-date on broader business goals
• Illustrate both a detailed and high-level overview of deliverables
• Help product managers and team members see dependencies between issues
• Help development teams bring constant value to external stakeholders

Plus, when you create a Jira roadmap, you have quick access to your product plans, and you always know exactly where your roadmap lives — right in our app. No more chasing down Gantt Charts or looking for one-off PowerPoint presentations!

Easy Agile Roadmaps: configuration, themes, markers, and PDF export

We designed the simplest and most flexible roadmapping tool for Jira to help agile teams work better together. Easy Agile Roadmaps create a flexible, iterative, and easy-to-use visual timeline of product development, allowing product owners to sequence the most critical features for customer delivery.

Watch our demo or follow the instructions below to:

• Synchronize Jira start and due date fields
• Schedule issues on the timeline
• Add swimlane themes
• Configure version and date markers
• Export the roadmap as a PDF

Synchronize Jira start and due date fields

We require users to specify which date fields should be mapped directly to the roadmap for a synchronized roadmapping experience. You’ll need to choose your date fields since multiple custom date fields may exist, such as project start and end dates or contract start and end dates.

A Jira administrator is required to map date fields.

Navigate to the Jira administrative cog and click “Manage apps” from the dropdown menu. Down the left-hand side of the manage apps page, find “Easy Agile Roadmaps,” and click configuration. Here, you can select the desired date field.

In each dropdown menu, you will see all of the available date fields to choose from on your Jira instance. Next, ensure that both of those date fields are associated with the screens used by your product teams.

Once installed, Easy Agile Roadmaps can be found in the project sidebar for every Scrum and Kanban agile board. Clicking on the roadmap icon in the project sidebar will load your roadmap for your selected board. From the dropdown menu in the top right corner, you have the option to view your roadmap from a weekly, monthly, or quarterly timeline scale.

Schedule issues on the timeline

After loading your roadmap, two theme swimlanes are present on the roadmap. The first is an example roadmap titled “My theme” that can be renamed. The second is a swimlane called “issues without themes.” Any issues populated within your selected date fields will appear on the timeline in a swimlane titled “issues without themes,” located at the bottom of your roadmap.

You can use the drag-and-drop functionality to move any issue to a different theme or place it on the timeline.

Issues from your board that have not been populated with start and due date fields can be added to your roadmap from the issues panel. Click on the blue “Issues” button in the top right corner of the roadmap, and simply drag an issue from the panel onto the timeline to schedule it on your roadmap.

Issues can be resized to show their expected start date, duration, and end date. To resize an issue, drag the left or right end to the desired date.

Create swimlane themes

You can slice your roadmap using theme swimlanes. These are a flexible way of grouping work and dividing the roadmap into a more visually digestible format. Theme swimlanes can represent anything suitable for your business context, from distinct themes of work to project components. Examples of themes include health and safety, customer onboarding experience, or customer satisfaction and engagement.

To create a new themed swimlane, click the “Create Theme” button located at the top of your roadmap. Name your theme, and press “Submit.” Your new theme will appear above the issues without themes swimlane and can be reordered using the arrows to the right-hand side of its name.

Configure version and date markers

Use Markers to visualize key date milestones and Jira fix versions on your roadmap.

To add Jira fix versions to your timeline, select the “Markers” button from the top of the roadmap. Click “Add Marker” to the fix versions you want to add to your roadmap.

Date markers are a flexible way of representing milestones or events, such as conferences, beta periods, or marketing campaign launches. To create a date marker, select the “Markers” button from the top of the roadmap. Select the option “Add a Date Marker.” Name your date marker or milestone, set the start and end date, and choose the marker color. Use color to signify different types of events and to add another layer of visual organization to your roadmap.

Export the roadmap as a PDF

The roadmap can be exported as a PDF to share with users and stakeholders who don't have access to Jira. To export your roadmap, click on the ellipses menu and select “Export to PDF.”

Select the timeframe you would like to share using the start and end date options, then press “Export.”

Product roadmap template example

Below is an example product roadmap template made with Easy Agile Roadmaps. The roadmap shows product launch dates, events, and overdue tasks with vertical colored Markers. Issues are arranged and scheduled by date in themed swimlanes that further organize the roadmap.

Easy Agile Roadmaps are completely customizable, so you can establish a process that works best for your team and your stakeholders.

How to get the most out of a product roadmap

✅ Utilize swimlane themes to tell a story about the customer journey. Ensure swimlane themes are customer-focused, so you always have their needs top-of-mind.

✅ Think of the roadmap as a living document. It will continue to evolve based on the needs of your team and stakeholders.

✅ Ensure the roadmap is accessible to all stakeholders so that they understand what’s going on and why you are making each decision. If necessary, regularly export the roadmap as a PDF for stakeholders who can’t access Jira to ensure organizational alignment.

✅ Actively collaborate with stakeholders, and involve them in the entire process. This will give you a clear understanding of what work will bring the most value to customers.

We dig deeper and expand on these guiding principles in our Product Roadmap Guide.

Try Easy Agile Roadmaps free for 30 days

Product roadmaps are widely used by agile teams since they simplify product goals and planning with a visual representation of the product journey.

Easy Agile Roadmaps help teams align around a product vision to continually bring value to customers. Complete a product roadmap so you can impress your team and stakeholders before ever making a commitment. Start your 30-day free trial to see what a difference this can make in your process.

If you have additional questions, ask us for an on-demand demo, which covers the features outlined in this post. Or, contact our team at any time with specific questions about any of our Easy Agile apps.

Just as you looking at a physical map before a road trip helps you understand the legs of each journey, roadmaps help agile teams understand their workloads for the upcoming months. Jira roadmaps offer further benefits, such as timeline visualization and the ability to share relevant information with external stakeholders.

In this article, we'll unpack the purpose of product roadmaps and whether they’re all the same, as well as why Easy Agile Roadmaps for Jira is the simplest roadmapping tool for Jira. You’ll discover how roadmaps help Product Owners, agile team members, customers, and stakeholders. You'll also understand the difference between roadmaps and Gantt charts.

Let’s start with discussing the purpose of roadmaps for agile teams.

Why does an agile team need a roadmap?

Roadmaps help agile teams define their big chunks of work and when to complete them by. It’s an artifact to communicate with the team, customers, and other project stakeholders.

With roadmaps, agile team members have a sense of their journey for the next 3-6 or even 12 months. By understanding this journey, teams can better understand their product’s evolution.

If you’re a Product Owner, roadmaps are a great way for you to:

• Demonstrate that you understand company goals
• Show the C suite and the agile team that you're aware of customer needs
• Show you know how to deliver a valuable product to your customers while meeting your company's goals

Roadmaps are also a great way to remind you and your team how their work fits into the bigger picture. They give you an opportunity to motivate and help team members.

Also, by breaking down epics into user stories in the product backlog, Product Owners and the development team can better prioritize, schedule, and assign resources to those work items.

Now that we've covered the basics of Jira roadmaps, let's take a look at how to adapt them for different roles.

Tailoring roadmaps to meet specific needs

Different people on the team will need different views of roadmaps. Some roles focus on analyzing specific roadmap items of roadmaps, and other roles focus on different parts.

The development team needs roadmaps with expected release dates, milestones, and a detailed customer value explanation.

You may prioritize roadmap items by customer value, which makes sense when considering the customer-first agile methodology.

Often, development teams have roadmaps organized by sprints and work items arranged on a timeline. A work item can be a user story, a task, or a bug.

The C suite uses roadmaps to map the work of development teams onto company goals and metrics.

Those roadmaps display work items organized by month or quarter. This organization helps track progress over time and draw conclusions on goal achievement.

When roadmapping for the C suite, you don't need to worry about providing them with detailed work item descriptions.

The sales staff relies on roadmaps to learn about new features and customer value. That kind of information can help improve sales conversion. Roadmaps are a great way for the sales staff to understand upcoming developments they can get customers excited about.

You should also do your best to offer visually appealing and highly readable roadmaps to your customers. They'll look for a prioritized overview of new features.

Jira roadmaps might help you deliver these different types of roadmaps.

Jira roadmaps

Atlassian included roadmaps in next-gen Jira software. Jira roadmaps allow you to define and organize items in a timeline and keep them up-to-date. You can even share the work status with stakeholders.

But the coolest thing about roadmaps in Jira is that it syncs with the developers' work.

As the scope of a project can change while agile teams are working, it can get tricky to maintain an up-to-date roadmap, especially if you’ve been using a static tool like Excel or Confluence. Thankfully, Jira roadmaps allow you to quickly and easily update the work status and item priorities.

Agile teams can attach user stories to the Jira project on which they're working. As a result, Jira software updates the actual work in their roadmap.

You can also use Jira software to break down roadmap items, or epics, which means dividing work into small chunks. And as if this wasn't enough fun, you can use Jira Software's drag-and-drop functionality to adjust item priorities in the timeline. Consequently, Jira Software automatically adjusts the dates in the epics.

These are a few more reasons why Jira roadmaps are worth checking out. They offer:

• Stakeholder collaboration in creating and maintaining the roadmap
• The ability to share information with external stakeholders
• Increased availability and visibility to team members
• Tight links between a team's work and the roadmap
• Seamless item update ability
• Project status visualization
• Both high-level and detailed item descriptions
• Connections between Jira issue dates and dates on the roadmap

Easy Agile Roadmaps for Jira can help shape your roadmap as a timeline with swimlanes based on work themes or teams. Drag and drop items on the timeline to set when the team will begin and end working on them. You can also:

• Define milestones
• Filter the roadmap’s view
• Track epic completion progress
• Share a PDF version of the roadmap with stakeholders

Before you go, we should get on the same page about Gantt charts vs. roadmaps.

What are Gantt charts?

When we say “Gantt charts are useful for agile teams,” you might immediately think, “That can’t be right!” 😮 However, Gantt charts can be useful in the right context. They’re just not very agile.

The Gantt chart, named for the chart’s creator, Henry Lawrence Gantt, provides a graphic schedule for planning and visualizing tasks organized by project stages.

Project managers use Gantt charts to manage task dependencies and the critical path. This path is the sequence of tasks that team members must execute on time to not compromise the project’s end date.

Simply put, if you’re building a data center, you have to define the order in which the team must execute tasks. Basically, the team can’t start some tasks before completing others.

Now, let’s clarify why roadmaps are agile, whereas Gantt charts are not.

Why Gantt charts and roadmaps are not interchangeable

At first glance, Gantt charts seem similar to roadmaps. However, at their core, they serve different purposes and audiences.

Gantt charts assume that team members will complete work in a linear fashion. This means that the execution of some tasks depends on the execution of other tasks. And any modification to the schedule can compromise the project’s end date, so you should avoid task rescheduling and frequently track the execution of tasks.

This is why the linearity of Gantt charts goes against the very principles of agile. 🛑

The agile methodology originated from the need to address the inefficiencies of traditional project management practices in software development. One of those methodologies is the waterfall methodology.

Agile teams do adaptive planning and deliver outcomes on an ongoing basis. They also focus on continuous improvement. That’s why no Gantt chart would fit into an agile workflow.

Gantt charts follow a linear delivery model with lots of task dependencies, which tends to be slow. 🐌

On the other hand, the agile workflow has shorter development cycles — iterations — with frequent deliveries and the bare minimum task dependencies. That speeds up continuous improvement. Additionally, agile teams adapt their roadmaps very well to ever-changing priorities and requirements.

Roadmaps are good, but Jira roadmaps are awesome

Jira roadmaps like Easy Agile Roadmaps help order work items by priority and update their statuses. Stakeholders can make collaborative edits on roadmaps in Jira, which is very convenient.

Perhaps the greatest feature of Jira roadmaps is that developers can both track work in Jira Software user stories and through the tasks on those roadmaps. From the Product Owner's perspective, the benefit is how they visualize the developers' work and communicate it with stakeholders.

It’s really important to make sure that both the C suite and the agile team buy into the roadmap. If they don’t, you might not be aligning your team’s work with company goals and customer needs.

Keep in mind that roadmaps’ benefits work two ways: Team members better realize how they contribute to achieving company goals, and you can monitor that process.

Try our Easy Agile Roadmaps for Jira. Whether you’re following the Scrum framework or the Kanban framework, it’ll help you organize your team’s work items in a timeline, define milestones, and track progress.

Most strategies fail because the execution falls short.

A strategy roadmap helps bridge this gap between vision and actions. It gives you a visual of how to execute a strategy, and it outlines key results in an appropriate time frame. (The product roadmap embodies the same principles but on a smaller scale.)

Basically, the strategic roadmap can help team leaders plan how to achieve the goals of a strategic vision and share the business vision with stakeholders.

Here, you’ll learn why you need a roadmap and how to plan one.

Why do you need a strategic roadmap?

Business plans are ideas on paper. Strategy roadmaps are practical.

Agile teams and leaders often outline a strategic plan to achieve a company vision. However, most leaders do not define how to achieve this vision.

Strategic roadmaps fill the gap between business strategy creation and implementation, so team members know exactly what to do.

A roadmap gives a visual representation of what tasks need to be carried out. It also clarifies stakeholder roles and responsibilities and helps evaluate whether you have enough resources to achieve your goals. Lastly, it can be used as a communication tool for teams and stakeholders.

Without roadmapping, organizations can lose sight of the vision, communications become unclear, and teams fall short.

When you create a strategic roadmap, you are making an in-depth plan for meaningful changes. You also understand why the changes are necessary, what tasks to undertake to realize those changes, and the sequence in which specific actions must occur.

Create your strategic roadmap in 6 steps

Once you understand the need for change and the sequence to apply the changes, you can establish a strategic roadmap for any process.

Remember that while you're roadmapping, you should always link your strategic roadmap objectives with the business vision as you work through these steps.

1. Understand the change you want to achieve

Ask yourself what obstacles stand in the way of achieving the vision. Once you outline the challenges you face, you can establish ways to overcome them.

2. Establish short-term objectives

Here, you need to develop long-term strategic plans and short-term objectives. Then, you can figure out how to achieve them. Each short-term objective must link to a specific goal from the business vision.

3. Evaluate your resources

Here, product managers should address their resources (staff, time, finances, technology, etc.) and whether these are enough to achieve their strategic goals. If not, you’ll either need to adjust the plan or find more resources.

Keep relevant KPIs in mind when evaluating your resources. For example, if you want to monitor customer acquisition, you may need additional software to measure current and future service levels.

You can use change indicators to show where your resources are at for each strategic roadmap action.

Change indicators can include:

N: No change needed

L, M, H: A low, medium, or high-level change is necessary

New: New capabilities are required to bring about change

Link these indicators with each objective.

4. Plan how you’ll gain resources

Now, you need to develop a process to gain any needed resources.

An example of this: To increase sales, you’ll hire a new salesperson. That means chatting with human resources about searching and assessing candidates.

5. Develop the initiatives

You should now question how to group actions. With a software development project, you’ll follow a Scrum workflow process. This means you’ll break features down into smaller action items for easier delivery to meet sprint targets.

As in step 4, you may identify more initiatives than you can manage. Use prioritization metrics, use a SWOT analysis, or a balanced scorecard to decide which initiatives to tackle first. One way to do this is to number the initiatives by their importance and limit each action's importance. You will probably end up only implementing the top five initiatives, depending on your capabilities.

6. Create the strategy roadmap

Gather all the information from these steps, and record them in an official document or presentation.

When creating the roadmap, consider:

• Simplifying the road mapping process so all stakeholders can understand
• Clearly communicating why the change is necessary and how the roadmap helps with the visualization of the impending process
• Showing what changes should be made and how these will solve the problem
• Making direct associations between the "why," "what," and "how" so that you can record any needed alterations

Where can you use a strategic roadmap?

There are many possible uses for a strategy roadmap. Here are several examples to consider:

1. Getting buy-in from investors

A startup can use a strategy roadmap to give potential investors everything they need to know about the company’s goals.

A startup roadmap is an excellent complement to a business plan. Both formats demonstrate in-depth thinking about existing capabilities and how you can move from a current to a future state. Prioritization of capabilities also demonstrates reliable strategic thinking.

2. Product road mapping

As mentioned, the product roadmap is like a small-scale strategic roadmap.

Team leaders must also develop a product strategy and show product teams how to achieve those changes. Product roadmaps help to clarify new product development and iterations and link dependencies.

The outcome is the development of successful products.

(Pro tip: Easy Agile Roadmaps for Jira can help you create the perfect product template.)

3. Capability-based planning

You can use a strategic roadmap to create change across the organization. Your business plan should address the people, processes, and physical changes you’ll need for a successful change initiative. Prioritize the most important initiatives, and list these on your roadmap to provide a practical course of action for team members to follow.

Make a strategic vision a reality with a strategic roadmap

Product teams can clarify backlogs and timeframes and prioritize resources with product roadmaps. Managers can link strategic visions with strategic roadmaps. Roadmaps help bridge the divide between strategy and goal achievement.

Start enacting your vision with a strategy roadmap initiative today. To get started, check out Easy Agile Roadmaps for Jira. Then, follow whichever roadmap template you need to achieve your goals.