Selling Easy Agile Personas for Jira

Why Easy Agile?

1. Our Background.

Easy Agile started in 2015 by former Atlassian's, Nick Muldoon & Dave Elkan.

Dave was a developer on Jira at Atlassian and uses this intimate knowledge to ensure our products are built to a high standard. Nick was the Product Manager for Jira Agile which has now evolved into Jira Software. He was also the Program Manager at Twitter. His domain expertise in Jira and Agile paired with Dave’s know-how of building with Atlassian products puts Easy Agile in a sweet spot.

2. Either Cloud ☁️ or on Prem.

Jira Cloud or through on-premise installs of Jira, every Easy Agile product is available across all Jira delivery options - Cloud, Server & Data Center

3. Enterprise Scale. 💼

Easy Agile products are designed to scale. We understand that our products are used by development teams in large enterprise customers, we don’t want to be noticed for failure in such high stakes environments.

It is really important that if you are building an app on a platform like Jira, that whatever you build does not slow or stop the underlying instance. You cannot block thousands of developers because your app is stopping them from working.

We mentioned previously our co-founder Dave, & this is where his leadership combined with platform experience provides us with an advantage. You can read about his methodology here on this blog.

4. Secure. 🚧

Firstly, your customer's data does not leave Jira because our add-on’s are built on the Jira platform. The data isn’t leaving Jira to be manipulated in another app - its all works within Jira.

Your existing Jira policies & security hardening flows through to our products by design.

Easy Agile also meets the highest standards of security compliance available to Atlassian Marketplace vendors by participating in the Bug Bounty​ and Security Self Assessment Programs.

5. Five Eyes Vendor. 👁

For Government customers domiciled within the Five Eyes, Easy Agile products are exclusively crafted in Wollongong, Australia.

6. Design Consistency. 📐

Easy Agile products use follow Atlassian's Design System. Many of our customer's log into our products on a daily basis without realising they are interacting with a 3rd party product - they think they are still using Jira and this is a success for us.

The design consistency reduces cognitive load for our products, meaning users can...

7. Get Value Fast 🏃🏼‍♀️

The reduced cognitive load, coupled with the ability to ingest data means your customer can get up and running very quickly on our products.

Point our products to existing boards to ingest data and start categorising it. You can be up and running in minutes.

The interface is clean and simple, reducing your configuration time. You can just get to focus on what matters, & that is optimising your workflow!

8. Bang for Buck 🤑

Most expensive product is US$30,000 p.a. for unlimited users beyond 50,000. This means many of our products could even be purchased on a corporate Amex.

Easy Agile Personas for Jira

Tagline: Customer focus made easy.

Elevator Pitch:

Easy Agile Personas for Jira enables Product teams to create and store customer Personas natively in Jira. By empathising with the customers' needs and goals, a team can understand and focus on their customers.

How Companies Use Easy Agile Personas to Understand their Customers

Easy Agile Personas facilitates a holistic view into the customer by providing

  • a structure to capture your customer personas
  • a place to store these personas - in Jira
  • the ability to align & view work with these personas
  • the ability to prioritize the backlog and deliver on what’s most valuable to users
  • the extra context for each task
  • all the info you need in one place

Easy Agile Personas Demonstration

Communicate customer personas

Ensure the agile team and internal stakeholders are aligned around customer archetypes and desired functionality by capturing personas alongside the team agile board.

understand your customer

Understand customer desires

Have a well groomed backlog by detailing the level of importance and persona on each user story.

get personal

Order the backlog by customer value

Order the backlog by the level of importance a persona places on a given user story, so the team focuses their attention on delivering the most valuable functionality first.

customer focussed backlog