Learn everything you need to know about buyer personas, including why they’re beneficial, how to create buyer personas, and a simple persona template to get you started.

There are some things so obvious that you wonder why it hasn’t happened sooner or how you ever lived without it. This is how we feel about our just-launched integration between Easy Agile User Story Maps and Easy Agile Personas.

Learn how to create and apply user personas more effectively with these 10 tips, from research and writing to templates and tools.

It's here: the newest Easy Agile App for Jira. Introducing Easy Agile Personas for Jira. Successful teams have customer focus. Personas need to be stored in Jira, where the team can access them alongside their work.

Do you know your customers? As in, really know them? Let’s take a look at 7 reasons why it’s good to have a healthy level of customer obsession in your agile teams.

The idea of writing good user stories can seem like another “thing” agile piles on top. However for Agile Software Development, writing good user stories is essential. Here's why.

Customer Personas are fictional generalisations of your most valuable customers. They help teams understand their customers by bringing together demographic information like age, gender, location, and income, alongside psychographic information like interests, frustrations and personal/professional motivations.