Selling Easy Agile User Story Maps for Jira

Why Easy Agile?

1. Our Background.

Easy Agile started in 2015 by former Atlassian's, Nick Muldoon & Dave Elkan.

Dave was a developer on Jira at Atlassian and uses this intimate knowledge to ensure our products are built to a high standard. Nick was the Product Manager for Jira Agile which has now evolved into Jira Software. He was also the Program Manager at Twitter. His domain expertise in Jira and Agile paired with Dave’s know-how of building with Atlassian products puts Easy Agile in a sweet spot.

2. Either Cloud ☁️ or on Prem.

Jira Cloud or through on-premise installs of Jira, every Easy Agile product is available across all Jira delivery options - Cloud, Server & Data Center

3. Enterprise Scale. 💼

Easy Agile products are designed to scale. We understand that our products are used by development teams in large enterprise customers, we don’t want to be noticed for failure in such high stakes environments.

It is really important that if you are building an app on a platform like Jira, that whatever you build does not slow or stop the underlying instance. You cannot block thousands of developers because your app is stopping them from working.

We mentioned previously our co-founder Dave, & this is where his leadership combined with platform experience provides us with an advantage. You can read about his methodology here on this blog.

4. Secure. 🚧

Firstly, your customer's data does not leave Jira because our add-on’s are built on the Jira platform. The data isn’t leaving Jira to be manipulated in another app - its all works within Jira.

Your existing Jira policies & security hardening flows through to our products by design.

Easy Agile also meets the highest standards of security compliance available to Atlassian Marketplace vendors by participating in the Bug Bounty​ and Security Self Assessment Programs.

5. Five Eyes Vendor. 👁

For Government customers domiciled within the Five Eyes, Easy Agile products are exclusively crafted in Wollongong, Australia.

6. Design Consistency. 📐

Easy Agile products use follow Atlassian's Design System. Many of our customer's log into our products on a daily basis without realising they are interacting with a 3rd party product - they think they are still using Jira and this is a success for us.

The design consistency reduces cognitive load for our products, meaning users can...

7. Get Value Fast 🏃🏼‍♀️

The reduced cognitive load, coupled with the ability to ingest data means your customer can get up and running very quickly on our products.

Point our products to existing boards to ingest data and start categorising it. You can be up and running in minutes.


The interface is clean and simple, reducing your configuration time. You can just get to focus on what matters, & that is optimising your workflow!

8. Bang for Buck 🤑

Most expensive product is US$30,000 p.a. for unlimited users beyond 50,000. This means many of our products could even be purchased on a corporate Amex.

Easy Agile User Story Maps for Jira

Tagline: Aligning Customer Journey with Efficient Product Development

Elevator Pitch:

Easy Agile User Story Maps is the fastest growing and highest rated story mapping solution for Jira.

It provides a simple and elegant means of visualising the customer journey by creating storymaps alongside agile boards. The perfect story mapping solution for distributed teams looking to conduct collaborative story mapping sessions, and for product managers keen to visualise their backlog by customer journey. An essential tool for every agile team, leading to faster backlog estimating and grooming sessions.

User Story Maps For Jira


How Companies Use Easy Agile User Story Maps to Solve Problems

Agile Team Collaboration: Easy Agile User Story Maps allows distributed teams to conduct collaborative story mapping sessions in real-time by creating simple and elegant storymaps alongside agile boards

Aligning Customer Desired Outcomes with Product Development:
 Easy Agile User Story Maps' visualisation of the customer journey allows teams to identify and implement works based on customer outcomes, and track progress at a glance against the story map

Workflow Efficiency & Customer Prioritisation:
The visualisation of the customer journey allows teams to prioritise work based on “value to customer”, resulting in better outcomes for customers and less waste! 

Easy Agile User Story Maps Demonstration

Feature Highlights

Highest Rated Story Map Plug-In for Jira

Fastest Growing Story Map Solution for Jira

Unparalleled Customer Support & Dev Team: highly responsive and engaged Customer Service Team who are invested in the customer journey

Effective Backlog Grooming: inline editing for story summaries and story points estimates to keep backlog updated and improving product backlog quality

Smooth Sprint Planning: view sprint statistics at a glance allowing teams to achieve and maintain a sustainable pace

Built for Jira: built by a team of Atlassian Alumni who worked on GreenHopper, Jira Agile and Jira, this add-on was created from the ground up as the smoothest story mapping and backlog grooming solution for Jira

Product Features

Inline Editing Feature
Backlog Feature
Drag and Drop