Buyer Personas: The Ultimate Guide

November 2020

Learn everything you need to know about buyer personas, including why they’re beneficial, how to create buyer personas, and a simple persona template to get you started.

How to be the customer when you're not the customer

October 2020

So how did we live our value of be the customer when we weren’t the customer anymore? It all starts with perspective.

Introduction to customer personas

July 2020

Great agile teams have a crystal clear image of who their customer is. Customer personas help bring to life the hopes, dreams and pain points of your customer so that you build features with empathy and care.

[Video] Why customer service is so important for software development teams

April 2020

Does your whole company help with customer support? How do you know what your customer's pain points are? In this Agile Take, Easy Agile Co-CEO Nick Muldoon, shares his perspective on customer service.

The Difference Between a Flat Product Backlog and a User Story Map

April 2018